Archive for the 'Obama' Category

We the People… Are Pissed

A fascinating insight from Robert Reich today on the Tom Daschle withdrawl. There has been speculation all day as to why the former Senator would bail at this point when people thought he would be confirmed despite his $128,000 tax bill controversy. Obama didn’t ask for him to withdraw. The New York Times did. But according to Reich what really mattered was that the American people did.

Could it be true? Is the populous pissed to the point that they reached into the bubble of Washington DC and swatted away the Daschle nomination like a blocked shot. Now, i’m not suggesting that phones don’t light up on a daily basis in Hill offices but if Reich is right it had to be quite a groundswell.

On one hand it stinks because Daschle is just what we needed to shepherd real reform in an area where most citizens want to see action.

But if he is a casualty of an informed and annoyed citizenry than it may be a small price to pay. Maybe it is much needed shot across the bow to Congress and the Administration that people are watching and they want action. Not the same old posturing and shell games. And certainly not stupid chart gimmicks.

Change, Thy Horse is Dead

01-12-change-3The “change” theme was a brilliant, if obvious, campaign mantra for Obama. In an election year when so much of the electorate was unhappy with the course of the country you should run on a platform that promises to bring change, and in fact all the major candidates did at some level — Obama was just more convincing. It was the perfect theme for an extremely well branded and run campaign. One that has made marketers envious. And what do marketers do when they have envy? They copy.

From Pepsi’s new Obamaish logo to Ikea’s new Change Starts at Home campaign, consumer brands are out in full force to capitalize on the goose bumps of Obamamania. I personally find it slightly insulting for a Swedish company like Ikea to insinuate that the answer to people’s current misfortune is a new bookshelf and that Pepsi somehow signifies hope. But I guess I should be happy that for once a politician (one that I happen to like and admire) ran a campaign deserving of such flattery.

The other issue is that people don’t seem to understand that “change” was a campaign theme not an administration theme. Change happened. Barack is our new President. Now it is time to get to work. The theme of his Inaugural address was “Renewing America’s Promise” which has a much more get down to work ring to it. It is even what appears on the presidential limousine.

So, a word to all the marketers out there. Get this change thing out of your system quickly and move on, because as it says on www.whitehouse.gov: “Change has come to America.” It isn’t still coming, it is here. So let’s get to work.



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